Want your home sold? Well you’ve come to the right spot. Turns out our team here knows a thing or two about what it takes to sell a property in a competitive, booming real estate market like Calgary’s. Averaging almost 2% more residential home sale price than the Calgary Real Estate Board average for the past nine years, you could say we’ve learned a few things along the way. This is post is a must-read if you’re looking to sell your home. Follow these seven steps and you’ll be well-prepared to make that sale:

 

  1. Attention to Detail

 

The first step in evaluating and pricing your home is to pay careful and unmatched attention to detail. How do you do that? Take my team for example. When a client comes to us ready to sell their home, before we draft up the property listing there’s a bit more research we need to do. We go beyond just honing in on your property - we tour other properties for sale in your neighborhood to better identify the true value of your home and the unique selling features that make it stand out amongst the sea of listings.

 

  1. Pre-Listing Overview

 

Uncover all the leaks, cracks or defects that can occur over the lifetime of a property by conducting a comprehensive pre-listing process and home inspection report. My team will do this for every one of our clients so we can uncover any potential problems early, giving them the time to make any repairs or provide full disclosure to potential buyers; saving them from any legal trouble that could result otherwise.

 

  1. Walk-Thru Ready 

 

This is your home’s moment to shine - no corners should be cut when it comes to your homes showing potential. Would you be impressed if you went to view a home that wasn’t cleaned from top to bottom? I didn’t think so. When it comes to giving my clients the best chance at selling their property quickly and headache free, my team provides complimentary, professional cleaning services that polish their home so it will shine its brightest. Yes, this includes carpet cleaning (no cutting corners, remember!). 

 

  1. Essential Property Documents

 

This service as mundane as it sounds has truly been one of the most beneficial for my clients. 

Laser-accurate, insured residential measurements includes nearly everything you need to get your listing up, fast. A time consuming, and often difficult task for those unfamiliar with taking home measurements, helps provide proper certainty, and a true 2D rendering that more and more buyers are requesting, especially to Calgary’s vast out-of-region buyers market. All at zero cost and effort to the homeowners. 

 

  1. Stage Your Home

 

Most buyers form an opinion on a home within the first 7-10 seconds of arriving. Staging your home means more than clearing clutter and tidying up. It’s taking your house to a new level, by incorporating new props, moving around furniture and adding a coat of paint, which can make the house appear bigger, brighter and cleaner. Staging your home is an excellent opportunity to create a warm, inviting atmosphere so that potential buyers can picture themselves living in your home. My skilled support team understands how important this is, and have helped our clients create the best first impression possible for when their house hits the market. You can bank on these expert services to deliver reliable, and surprising ROI.

 

  1. Professional Photography

 

Professional photography and videography will capture the maximum appeal of your home, and provide you with high-quality assets, which are a must-have, in a market where over 96% of buyers are now searching online first. Going that extra step can make all the difference in how your house is perceived online. Elements like lighting, angles, time of day, and the weather need to be taken into consideration when it comes to a professional portrayal of your home. Remember - you’re selling a commodity, and with selling you need to ramp up your marketing. 

 

 

 

  1. Get Your Property Seen!

 

For your house to sell, it first needs to get seen. This starts with marketing. Strategic marketing is well-thought out to get the right eyes on your property utilizing online portals and print listings. When it comes to getting our clients’ properties seen, we develop a custom designed multi-channel marketing strategy that uses the best online conventional methods to ensure their home sells.

 

I invest more in my clients and their property, because I understand that’s what it takes to get you top dollar. Contact us to learn more about this customized approach to marketing your home. 

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Winter. We’re in the middle of it – and you’re getting ready to list your home. Despite what some may say, the winter months are still an opportune time to put your house on the market. There will always be reasons for people to buy – whether they are being relocated, need to downsize, upsize or are ready to purchase that first home – these people exist all year round. The fact that it is winter has its perks – this time is usually slower so you have more time to prepare and set the stage for the viewing experience, plus as we are dropping to below freezing temperatures, you can be sure that the ones house hunting in the snow and cold are serious buyers.

 

Here are a few tips to keep in mind to help sell your home during the winter months:

 

1. Make your entrance accessible

 

This means shovelling snow (consistently!) from the sidewalk, to the driveway to the walkway – any obstacle can be a deterrent to potential homebuyers. No one wants to trudge through snow or risk slipping on ice. Sprinkle salt on the exposed ice as necessary to mitigate any slips and falls; now that would really deter a would-be buyer.

 

 

2. Get your Mr. Clean on

 

That’s right – keeping your place clean, tidy and homey is going to be your top priority. With winter comes snow and slush – both unwanted elements that track their way into your home – especially when you have people trudging in and out on a regular basis. Although it may seem challenging – it’s nothing you can’t handle. How can you mitigate this? Place a “Shoes Off” sign as people walk in. Have absorbent rubber mats and/or a shoe tray in place for people to store their boots and shoes. Have your place look organized and tidy by setting up an aesthetically pleasing stand or coat rack for viewers to hang their outerwear that won’t take away from the beauty of your home. If you have pets, do your best to give the appearance of clean pets. Rid your home of pet hair, paw prints and the smell of wet dog. No one’s nostrils want to be graced with that.

 

3. Show off your homes “cozy-ness”

 

There are a few ways to bring a cozy, comforting feel into the home, and this can work pleasantly well during the winter months. Set the stage with some “mood” lighting. Romance your viewers with lights that set the stage for a cozy night in, so they can envision themselves sipping hot tea under the blankets in your living room. Keep things bright in the winter. Make sure all lights are on and do your own

tinkering to adjust the levels. If you have a fireplace, light a fire and let the crackle and glow swoon your viewers throughout the showing. Temperature is also a key component to consider. It’s fair to think that because it’s cold outside that the temperature in your house should be toasty warm, but be careful about going too warm. Remember, most of the buyers coming through your house are bundled in coats, have been running around from viewing to viewing, up stairs and in and out of their car. Keep the thermostat to a comfortable level to avoid any sweaty, heated buyers.

 

If you’re looking to list your home this winter, contact me today to get your home show-ready. We have a team equipped to get your house in tip-top shape before listing; from cleaning, to staging, photography and video – we leave no stone unturned in getting our clients a sale they deserve.

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The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.