Defining Staging

There is usually a big difference how a home is lived in vs. being marketed for sale!

For many people, preparing their house for sale means only dusting, vacuuming and mopping. In other words, they are selling their house as-is. A couple of things will almost certainly happen:

  • The house languishes on the market for months and eventually the seller cuts the listing price, or worse, it never gets sold.
  • The offers, if any, reflect the as-is condition of the house, which is usually a lot lower than the listing price.
  • The sellers get frustrated because they are getting calls from bargain hunters who are looking for a cheap house to fix them up themselves.

You don't want this to happen to you. Your goal is to sell your house as quickly and as profitably as possible. To do that you'll need to stage your house.

When a home is staged, it is depersonalized. The layers of the home are peeled back to reveal all the features of the house. The personal qualities are omitted or adjusted to neutrally suit a wider variety of tastes and preferences.

Staging is not decorating, interior design, or re design. Those are based upon one’s personal taste. Staging creates an appeal to a wider range of potential buyers which could or will mean more money for your house.

Staging is preparing a property for sale to meet two main goals. A faster sale and greater return on your investment. Our Distinctive Marketing Plan includes staging services. This gives you an edge over your competition. While you’re getting offers, they're making a price reduction!

Staged homes show better than competing homes for sale.

Staging Is Essential

When selling your home, it is important to create the best possible perception of your property in the eyes and minds of potential buyers. Staging is the art and science of making your property seem both inviting and open, which allows buyers to better understand the value of the property.

Keys to Home Staging

The primary goals of staging are to communicate cleanliness, simplicity and space. The best ways to maximize a buyers “first impression” is to reduce clutter, ensure primary traffic areas are neat and tidy and to arrange furniture in a way that accentuates each room’s best qualities.

Buying a home isn’t merely a big, important decision – it is an emotional one. Buyers need to feel connected and comfortable in the property before they will ever consider moving in. 

Research has continually shown that staged homes often sell faster (>49%) and for more money (5-11%) than non-staged homes. (National Association of REALTORS®)

Because of Tavis’ extensive experience in the real estate market, we at Travis Copp Real Estate are intimately familiar with what makes for high impact, lasting impressions with home buyers. We will work closely with you to ensure your property has been properly prepped and staged to guarantee the quickest possible sale at the best possible price.

 

Selling your home means differentiating it from your competition in the marketplace


The market determines the price range, but by appropriately preparing a home for sale, sellers can “position” their property as one of the best in its class and improve the chances buyers will agree to a premium price when purchasing. A well staged home is some of the best kind of marketing available to home sellers, meaning faster sales at higher prices.


Staging acts as the essential initial step in the sale by creating a good first impression, but is also the key to finalizing the deal because it allows buyers to effectively picture themselves and their belongings in the home.

Photos of staged homes look better in print and Internet advertising

Data supplied by CREB®’s MLS ® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.