Technology is all around us these days, and when it comes to agents that you could hire, it’s absolutely crucial that they understand how to use it. Social media is a really good example; everyone’s on it, and this includes potential buyers and sellers. Real estate agents need to connect to people who may be interested, and even though people may not use Facebook as a vehicle to buy or sell a home, it has happened many times before.
We’re not saying that they should spend countless hours on a social media site trying to get offers, but it should be a part of their marketing strategy. There are hundreds of millions of people around the world who have social media profiles, and virtually all of them live in homes. Most of them will buy and sell a home at some point in their lives, so why not use it as a medium to get in touch with them?
And this is just social media - not the breadth and depth of the internet entirely. There are many different avenues in which a person can buy or sell a home on the internet, as there are as many listing sites as there are homes in some of the more populated areas in the world. The real estate agent should not only be aware of many leading sites, but they should also be listing on them.